Case Studies | DML Analytics

Peruse anonymised examples of previous client work summarising challenge, approach, impact and key takeaways.

Holiday Parks Operator Reduces Budget Wastage with MMM and Incrementality Testing

Localising Market Strategy Unlocks Growth for an Online Recruitment Platform

Geo Experiments Prove Incremental CTV Value for Language Learning App

Reallocating Media Investment Improves Route-Level Profitability for a UK Ferry Operator

Aligning Measurement to Planning Divisions Makes MMM Actionable for Leading UK Grocer

Holdout Testing Reveals When Sponsored Placements Cannibalise Growth for EU Home-Cleaning Brand

Rebalancing Media Investment With MMM and Geo-based Testing Restores Growth for GenAI SaaS Scale-up

Finding New Audiences for an Over-50s Insurance Provider With Segmented MMM

Geo Holdout Validates Brand Search as Revenue Protection for EU Sports Equipment Start-up