Hi, I’m Diego
I’m a Marketing Analyst & Data Scientist with 20 years of experience helping businesses unlock the commercial value of marketing through measurement and optimisation.
I specialise in analytics techniques such as marketing mix modelling, incrementality testing and budget optimisation to help companies understand where the next marketing dollar, euro or pound is best spent.
Whether you’re looking to optimise marketing spend, understand consumer behaviour or design communication strategies that balance short-term goals with long-term growth, I am here to help you navigate the complexities of data and analytics.
Services
Measurement & optimisation
Leverage advanced data & predictive analytics to evaluate performance and optimise investment.
Including services such as marketing mix modelling, incrementality testing and budget optimisation.
Customer behaviour insight
Build a holistic view of customer behaviour to support better targeting and journey optimisation.
Including services such as customer segmentation, propensity modelling and path to conversion analysis.
Analytics strategy consulting
Make analytics decisions easier by diagnosing data & tech foundations and de-risking analytics partner selection.
Including services such as
data and martech audit
and MMM partner selection.
Clients
Testimonials
Diego’s strong grasp of the subject-matter helped turn data into fantastic results for the business
Working with Diego on commercial GTM strategy was a pleasure. He understood the commercial requirements as well as the data itself.
I have no hesitation in recommending Diego!
Ryan Chana | Head of RevOps & GTM Strategy | MOO
Diego made important contributions to a number of revenue-driving projects
Insight-driven and hard working, Diego always focused on the commercial implications and outcomes of the projects he worked on.
Always positive in his approach to challenging work questions, I would highly recommend Diego!
Andrew Tenzer | Director of Market Insight | Reach
Diego was the principle architect of a marketing measurement solution for a leading UK retailer
The project required new capabilities and frequent updates, all while keeping it easy to maintain and analytically robust. Diego built strong relationships to understand the client’s data, needs, personalities, and workflow.
His ability to design a solution architecture built to last speaks to the strength of his performance!
Let’s talk!
Have a specific question in mind or a project you need help scoping out?
Drop us a line and we’ll get back to you before you know it!