Case Studies | DML Analytics – DML Analytics

Peruse anonymised examples of previous client work summarising challenge, approach, impact and key takeaways.

Holiday Parks Operator Reduces Budget Wastage with MMM and Incrementality Testing

Localising Market Strategy Unlocks Growth for an Online Recruitment Platform

Geo Lift Experiments Prove Incremental CTV Value for Language Learning App

Reallocating Media Investment Improves Route-Level Profitability for a UK Ferry Operator

Aligning Measurement to Planning Divisions Makes MMM Actionable for Leading UK Grocer

Holdout Testing Reveals When Sponsored Placements Cannibalise Growth for EU Home-Cleaning Brand

Rebalancing Media Investment With MMM and Geo-based Testing Restores Growth for GenAI SaaS Scale-up

Finding New Audiences for an Over-50s Insurance Provider With Segmented MMM

Geo Holdout Validates Brand Search as Revenue Protection for EU Sports Equipment Start-up

Segmentation Overhauls Blanket Messaging to Drive CRM Growth for National Garden Retailer

Propensity Modelling Helps Business Energy Supplier Grow Multi-Product Customers

Data-Driven Attribution Gives DTC Skincare Brand One Trusted View of Channel Performance

Brand Equity Evaluation Traces a UK Home Insurer’s Eroding Baseline to Falling Trust

LTV-Driven Segmentation Revamps Audience Targeting and Lifts Lead Conversion for a B2B Printing Service

Account-Level Renewal Scoring Helps B2B HR Software Provider Protect Recurring Revenue

Calibrated Attribution Solves Tactical Blind Spots to Lift Efficiency for Online Travel Agency

FMCG Brand Uses Brand Equity Evaluation to Quantify Long-Term Value & Protect Budgets

Account Segmentation Reshapes Sales Coverage & Cuts Cost to Serve for Building Materials Distributor

Subscription News Aggregator Uses Predictive Churn Model to Protect Revenue and Lift EBITDA

B2B Cyber Security Provider Uses Account Attribution to Identify True Pipeline Drivers

UK Challenger Bank Identifies Long-Term Growth Drivers Through Brand Equity Evaluation